Microsoft Completes Case Study of Heavy Equipment Internet Technology Firm

December 15, 1998
Technology giant Microsoft has completed a case study of the heavy equipment Internet technology firm Point2 Technologies. For the month of December, Point2 Technologies will be the featured company in the Microsoft Small Business Council Web portion of the Microsoft Canada web site.

Point2 Technologies Inc., www.point2.com, specializes in the development of Internet-based inventory management and marketing tools for manufacturers, dealers and buyers of heavy equipment used in the mining, construction, forestry, oil and gas sectors.

"Point2's mission is to develop and deliver the most powerful Internet marketing tools for the heavy equipment industry," said Wendell Willick, Vice-President of Sales & Marketing for Point2.

"The Web and information technology are presenting this industry with infinite possibilities and strategies to grow their revenues, reach new markets and service customers."

According to Microsoft, "The Point2 System is the most advanced equipment re-marketing system currently available."

"Our customers' feedback and our selection of technology solutions resulted in developing this unique and powerful database," said Wendell Willick. "With the use of the Internet, we help our customers reach the global, specialized community of heavy equipment users, instantly and effectively."

Source: Point2 Technologies Inc.