Competitive Advantages

Point2 continues to build an impressive array of competitive advantages that benefit the company, its investors, and its customers:

Strategic Relationships
Many companies have demonstrated strong commitments to Point2 and its management team, but none have worked more closely with Point2 than Caterpillar, Inc. Caterpillar maintains a strong and mutually beneficial relationship with Point2, through an exclusive licensing agreement, and is represented on the Point2 Board of Directors, as well as having committed to sourcing Point2's technical team for programming and ongoing support.

Similarly, Point2 NLS has aligned itself with various partners and clients affiliated with the real estate and banking industries that offer leading edge products and services, and continues to forge new, advantageous relationships with fellow industry leaders.

Functionality
Designed with extensive end-user input, Point2's technology stores data in a central location and allows collaborative sales teams to publish accurate and professional quotes, brochures, electronic catalogues and website content while promoting their corporate brand. Point2's award-winning inventory management, photo handling, web editing tools, data transfer, reporting and search capabilities are powerful yet user-friendly.

Point2 is a forward-thinking company, with development currently underway to take advantage of the rapidly growing use of wireless technology to deploy Point2 software on handheld and other wireless devices. Point2 software, however, remains adaptable, able to be integrated into existing systems effortlessly.

Ease of Use
Ease of use is one of the primary reasons that Point2 software systems have been a success. By providing non-technical users with user-friendly tools, Point2 software ensures rapid implementation and allows clients to benefit from timely and rich content without costly downtime. The software's user-friendly interface guides the user through powerful and complex inventory management tools effortlessly.

Point2 continues to leverage its expertise in user interface design as it develops software for capital goods industries, creating systems that allow for efficient, cost-effective, and profitable e-commerce.

Proprietary Software
Point2's software is proprietary and includes both the patented Photo Upload Facility (PUF) and the revolutionary NLS Handshake™ feature. The Photo Upload Facility is a multi-platform utility that takes the work out of working with photos, automatically resizing, re-sampling, and duplicating them while they are uploaded. Using the NLS Handshake™ feature, members of the Point2 NLS are able to leverage the collective advertising dollars of the entire community by easily creating advertising arrangements with other local members. The NLS Handshake™ tool allows real estate professionals to seamlessly integrate other members' listings into their own site while controlling the who, what, where, and when of any advertising on their site, right down to the specific listing or agent.